Macron and KitKing are our new Technical and Retail Partners

Monday 1st June, 2026 at 8:59am

We are delighted to announce Macron as our new Technical Partner, and KitKing as our new Retail partner.

The Italian sportswear brand will supply kits, training wear, and apparel for our men’s, women’s, and academy sides in a record multi-year agreement.

In effect from 1 June, fans can immediately get their hands on a range of Thistle merchandise via our online store at partickthistledirect.co.uk.

As well as the online offering, we are exploring a bigger physical store at Firhill, which would be in operation Tuesday to Saturday. Further information will come in due course.

Our kits for the 2026/27 campaign will start to launch in mid-June.

“Everyone at The Wyre Stadium at Firhill is extremely excited to be working with Macron, a highly respected sportswear brand who already partner with a plethora of top-level clubs across a whole host of sports,” Partick Thistle Acting General Manager Graham McRoberts added.

“We’re committed to producing merchandise that our fans will love and I can’t wait for them to see what we’ve got on the way in conjunction with Macron and KitKing starting this summer and building on into the future.”

The partnership between Macron and Partick Thistle will give rise to collections designed to celebrate the history, identity and innovation of the club through game kits and apparel ranges developed to enhance our heritage, symbols and sense of belonging.

Design, stylistic research and technical performance will be combined with a strong commitment to sustainability. As with all Macron partner clubs, the garments will be produced using Eco Fabric, materials made entirely from post-consumer recycled plastic.

“We are delighted with this partnership, which further strengthens our relationship with Scottish football,” said Gianluca Pavanello, CEO of Macron.

“Partick Thistle FC is undoubtedly a fundamental part of the history of this football movement, and it is exciting to conceive and develop game sets and apparel collections for supporters that can best express the values, colours and history of this club.”

Founded in 1992, KitKing one of the UK and Europe’s leading sports retail, teamwear and e-commerce specialists, delivering fully integrated commercial solutions for professional sports clubs, educational institutions and governing bodies across multiple sports.

From official online stores and in-stadium retail operations to licensing, merchandise, fulfilment and bespoke teamwear programmes, KitKing provides end-to-end retail and commercial services designed to grow revenue, strengthen fan engagement and elevate the supporter experience.

KitKing are a long-established name in Scottish football, having served as the retail partner for a host of clubs including Motherwell and St Mirren.

Dips Patel, KitKing Group CEO, said: “KitKing has a proud tradition of supporting SPFL clubs with supply and retail fanwear for over 30 years.

“We are extremely excited to work with the Partick Thistle team alongside Macron to elevate the merchandise available to fans.”